You need to know how much money you could potentially lose - I would base it on that. And you should bear in mind that you're building up a certain amount of cluster risk through shares and your job at the same company. And the 30/20 action is not a small amount of money. You could also deliberately take money and diversify in order to balance out the purchase. In other words, money that you would otherwise have invested. But the offer is of course tempting. Of course.
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@MineraLogik the Airbus share would have to fall by about 45% for me to lose money... i can't imagine that... unless there's another pandemic.
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@Gokhy29 It's not about whether you can imagine it or not. If you are convinced, then do it. You have to take responsibility for it anyway. Diversification is about minimizing risk. But you have to know that for yourself.
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